In case you don't know me yet, I am a real estate Real Estate Agent/Associate Broker in Scottsdale, Arizona who was stuck in the up-and-down real estate agent cycle while balancing my personal life with my business life.
After spending 17-years in the legal field, I realized I had a higher calling. In 2004, I quit my very successful career (a single mother of two teenage boys) and became an entrepreneur as a 100%- commissioned real estate agent. Within the first year, I began working for a broker who provided me thousands of internet real estate leads in one of the most competitive and active real estate markets in the country!
I had to learn how to engage, how to get the leads to open my email, what to say to get them to call and write me back, how to automate it all for the long-term and how to be a real estate agent while juggling a personal life.
On top of all that I was running around showing homes (I estimate about 8,000 to 10,000 doors opened - often times in 110 degree Arizona heat), meeting sellers, writing contracts, negotiating, and closing deals and trying damn hard to keep it all together without it all falling apart!
For the record, I closed over 40 deals my first year working these leads all by myself, and I gave my broker 65% of every deal I did (yes, that was the trade-off!).
Since then... between myself, agents on my teams and those I have coached from coast-to-coast, we have closed thousands of real estate transactions as a result of my drip campaigns and follow-up strategies.
Today, I still have my real estate license, but my main passion is to consult, train and mentor real estate pros to convert more of our expensive and time-consuming leads through better long-term follow-up content and increased understanding of their CRM tools.
REAL ESTATE PRO'S.... PLEASE... STOP spending any more money lead generating until you get better follow-up plans in place. I won't rest until I get the message out to every hard working real estate pro that THE MONEY IS NOT IN THE LEAD GENERATION... IT'S IN THE FOLLOW-UP! I know you struggle with this, because I did!
STOP THE MADNESS ... DON'T RE-INVENT THE WHEEL and LET'S GET THIS SET UP RIGHT ONCE AND FOR ALL!